Olang is located in the heart of the Dolomites Region Kronplatz and at the gateway to the Fanes-Senes-Braies Nature Park – one of the most spectacular parts of the UNESCO World Natural Heritage. Surrounded by pristine nature, vibrant culture, and authentic rural traditions, our aim is to preserve this unique space for life and recreation for future generations.
As a Tourist Association, we are working to systematically integrate environmental, social, cultural and economic criteria into the development of our destination. We are currently laying the groundwork for the planned certification process and transparently documenting our measures and progress.
For us, sustainable tourism means the conscious use of resources, the promotion of regional value creation, and the preservation of the natural and cultural diversity that makes Olang so special.
The Sustainability Label South Tyrol is based on the criteria of the Global Sustainable Tourism Council (GSTC), which establish a shared understanding of sustainable tourism. The criteria are divided into four main areas:
Management
Socio-Economy
Culture
Ecology
The South Tyrol Sustainability Label assesses destinations and accommodation providers against defined criteria across three levels. Level 3 is GSTC recognised and is verified through independent audits.
The Global Sustainable Tourism Council (GSTC) was established in 2007 and is dedicated to defining fundamental sustainability standards in tourism. GSTC serves as an international benchmark for responsible, sustainable tourism. Nell’ambito del processo di certificazione, i criteri definiti vengono verificati da organismi di certificazione indipendenti. Il GSTC definisce gli standard e accredita o riconosce i relativi sistemi e organismi.
The evaluation standards are divided into four main areas:
Sustainable Management
Socio-Economic Sustainability
Cultural Sustainability
Environmental Sustainability
Sustainability is of great importance at the Hotel Hubertus. Numerous environmentally friendly measures have been implemented, including the use of regionally sourced wood chips for heating, generation of electricity through an in-house photovoltaic system and a strong emphasis on local products.
For its comprehensive commitment, the hotel has been awarded the South Tyrol Sustainability Label – Level 3.
the HotelThe Alpinhotel Keil supports sustainability by providing its guests with an in-house e-bike and bike rental service, free access to public transport, relying on regional ingredients in its cuisine and installing an e-car charging station. The hotel has been awarded with a South Tyrol Sustainability Label – Level 3 for its commitment.
the hotel
The CallBus is electrically powered and complements public transport in Olang. During operation, the vehicle produces no direct tailpipe CO₂ emissions. The bus is fully accessible and runsexactly when you need it – serving more than 90 stops throughout the municipality. Bookable via app or by phone through the Tourist Association, the CallBus complements public transport and allows you to get around comfortably without using your own car. This makes the CallBus an additional option for getting around the municipality without using your own car.
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GreenEvent events implement defined criteria relating, among other things, to waste, energy, mobility, regional products and social aspects, with compliance reviewed by the competent provincial authority.
Our Green Events include:
Would you like to discover the natural beauty of the Dolomites while getting around as much as possible without your own car? Then meet Giggo, our smart chatbot!
Giggo shows you how to reach your destination on foot, by bike or by public transport. This makes it easy to find suitable alternatives to travelling by your own car.
He not only reveals the most beautiful hikes, varied bike tours and exciting activities, but also shows you how to reach them on foot, by bike or with public transport. Just ask, type and go – that’s how easy it is to explore Olang without always using your car!
Simply click on the link below and start chatting with Giggo on WhatsApp.
Or even easier: you’ll also find Giggo at the bottom left of our website – where you can chat with him anytime.
Chat with Giggo on Whatsapp
The Team Olang Card is a special courtesy card available to employees of businesses affiliated with the Olang Tourist Board. It offers a variety of exclusive discounts and benefits in the areas of leisure, gastronomy, shopping, wellness and sports.
Cardholders can take part for free in a rich weekly programme of exciting activities and experiences throughout our region. They also can benefit from interesting discounts at partner companies, allowing the staff of businesses affiliated with our tourist board to enjoy their leisure time even more.
The card can be requested by employers and will be issued to all eligible employees. Through the Team Olang Card, the Olang Tourist Board aims to promote the well-being of its workforce and supporting them in savouring the unique experiences our region has to offer.
The Olang Tourist Association has developed a comprehensive strategy for sustainable tourism development – based on the Provincial Tourism Concept 2030+ and aligned with the Municipal Development Programme.
Our strategy includes concrete measures and timelines for mobility, energy, resources and nature. We publish the current action plan and progress updates transparently.
Action planOur Code of Ethics sets out concrete principles on cooperation, equal opportunities, nature conservation and cultural identity. You can view the full code here.
Code of ethics
The current value-added analysis impressively demonstrates the significant contribution of overnight tourism to Olang. It shows how our guests’ spending extends far beyond the hotel sector – in the form of direct, indirect, and induced effects that strengthen numerous industries and safeguard jobs.
Olang holds the Climate Municipality Silver award. It documents the level achieved within the Climate Municipality programme and the measures assessed as part of that programme.
More infoWHAT DO YOU THINK?
Do you have ideas or suggestions on how to make Olang an even better place to live while protecting nature and resources?
Send us an email – we look forward to hearing from you!
